Archive for June 20, 2009
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BusinessWeek.com — Brand Equity- How Oakley Takes Aim at the Luxury MarketThe company's high-end sunglasses lead the way in bold design for new products at Italian parent Luxottica
- Steaming Over Via Instant Coffee at StarbucksBaristas and customers are put out over the aggressive rollout of its new (heavens!) just-add-water line
- The Accidental HeroSubway's $5 footlong, the brainchild of an obscure Miami franchisee, is the fast-food success story of the recession
- Ask Your Doctor If This Ad Is Right for YouThe drug industry is spending billions on TV ads, but they may be scaring consumers away
- Disney's Marvel Deal and the Pursuit of BoysBehind that purchase is a mediawide story: the chase for the attention of distracted young males—and their billions in buying power
- Marketing in the Age of TurbulenceOpportunities lie within the economic downturn. You can take advantage of them if you start marketing strategically instead of blindly, says Marshall Goldsmith
- GE's Jeffrey Immelt: All Boxed InNo matter what the CEO does to try to save his company, it has lost its aura of greatness
- WPP's Digital PushThe ad and marketing giant appears to have a head start on rivals, but CEO Martin Sorrell doesn't think it's digital enough
- The New Focus Group: The CollectiveForget about return on investment. Companies need to think about getting return on insight
- Ducking the Price War, Target Highlights FashionInstead of fighting on Wal-Mart's terms, discount retailer Target is accentuating its core strength: Affordable chic
- How Oakley Takes Aim at the Luxury Market
